The Role of E-commerce to Consumers and MSME Business in The Digital Era

Abstract

E-commerce is a trade and information transaction using the internet, while the means of the device can be via: mobile, email, while the tools are also mentioned in the form of Smartphones, Cellphones, Tablets. It can also be said that e-commerce is all forms of information exchange processes between organizations and stakeholders based on electronic media connected to the internet network. The purpose of this study is to analyze how the role of e-commerce on consumers in the digital era and the role of e-commerce on MSME business actors in the digital era. This research was conducted with a descriptive method using a qualitative approach with secondary data sources and documentation data collection methods used to investigate, find, describe, and analyze the research focus: 1. The role of e-commerce on consumers in the digital era, 2. The role of e-commerce -commerce for MSME business players in the digital era. The results showed that, the role of e-commerce to consumers, namely, (1) providing convenience in shopping, (2) providing a sense of security in the post-pandemic period (3) providing speed of shopping services, (4) providing accuracy in the selection of goods, (5) Providing convenience and security in payments, (6) Providing satisfaction through available applications. The role of e-commerce for MSME business players in the digital era, namely, (1) Expanding market reach, (2) Creating brand awareness, (3) Easy customers to make purchases, (4) Saving costs, (5) Easier shipping management

https://doi.org/10.5281/zenodo.7680431